A recent survey by Talker Research has identified Gen Z as the generation most satisfied with their sex lives. In the September poll of 2,000 sexually active Americans, 52% of Gen Z respondents (born between 1997 and 2006) reported being "very satisfied" with their sexual experiences, outpacing other generations. Millennials followed closely at 50%, with baby boomers at 45% and Gen X trailing slightly lower.
Gen Z’s Focus on "Quality Over Quantity"
Contrary to the narrative of a "sex recession" often associated with Gen Z, researcher and cultural strategist Anastasiia Fedorova shared with Newsweek that this generation seems to prioritize the quality of intimate encounters over frequency. “For Gen Z, it’s less about quantity and more about meaningful connections,” said Fedorova. Their emphasis on emotional engagement and open communication around needs has contributed to a more fulfilling approach to intimacy.
A Generation Shaped by Digital Influence
Growing up in a digital-first world, Gen Z has had access to a vast range of perspectives on relationships, sexuality, and identity. This exposure, Fedorova noted, has allowed them to develop confidence in exploring their desires and setting boundaries.
Additionally, Gen Z’s digital landscape has enabled new ways of connecting, like "Date-me docs" or online communities based on shared interests, reflecting a shift away from traditional dating apps amid rising app fatigue.
How Other Generations Compare
While Gen Z leads, millennials also reported high satisfaction levels, with other groups like the Silent Generation—30% of whom reported being "very satisfied"—showing varied responses. These insights highlight Gen Z’s unique approach to intimacy and suggest that their emphasis on quality connections may shape evolving views on relationships across all age groups.
This survey was conducted by Talker Research, with contributions from members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).
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