SEATTLE, October 15, 2024—(BUSINESS WIRE)—At Lenovo's annual Tech World innovation event, it was announced that Lenovo has been named the Official Technology Partner of FIFA, representing the highest level of sponsorship. This partnership encompasses the FIFA World Cup 2026™ in Canada, Mexico, and the United States, as well as the FIFA Women’s World Cup 2027™ in Brazil.

These two major tournaments will serve as an ideal platform for Lenovo to enhance its global brand visibility among football fans while also delivering integrated, innovative technologies aimed at making the sport more accessible and engaging for everyone, thereby promoting its growth worldwide.

Lenovo's range of products, services, and solutions—including its new suite of AI-powered innovations, iconic ThinkPad laptops, tablets, Motorola mobile phones, and servers—will be incorporated into both tournaments. This technology will enhance fan experiences in stadiums and during global broadcasts, improve analytics, and democratize data for all nations involved in football.

// Cras eget sem nec dui volutpat ultrices.

Lenovo Chairman and CEO Yuanqing Yang stated, "As one of the world’s leading technology companies, we’re thrilled to partner with the most global and beloved sport. Lenovo will power the largest sporting and entertainment events in history—events that will attract more viewers and participants from more nations, all while responding to an unprecedented demand for data processing and technology."

"Lenovo is proud to support FIFA’s vision of utilizing technology to elevate the game, enhance the global fan experience, and drive innovation that creates a level playing field. We’re excited that our cutting-edge technology and AI innovations will be at the forefront of the upcoming tournaments, showcasing the transformative power of smarter technology."

FIFA President Gianni Infantino added, "At FIFA, we are dedicated to growing the game worldwide and ensuring that football is accessible to everyone. We are excited to welcome Lenovo on this journey and collaborate on implementing technologies, innovations, and programs that promote our sport. By combining data and technology, we can better understand our fans and create unparalleled and unforgettable experiences at the FIFA World Cup 2026 and FIFA Women’s World Cup 2027."